Underneath It All

By Andrew

In our previous guide to advertising blogs we omitted a great resource; the Ad Report Card column by Seth Stevenson on Slate.com tells the story behind famous and infamous advertisements.

Stevenson’s most recent column on the popular UPS “Whiteboard” campaign covers the history and impetus of the ads. Where else, (besides Wikipedia) could you learn that the “Whiteboard” campaign’s director is also its star? Or that the song used in the UPS ad is performed – ironically – by a band named The Postal Service?

Whether you agree with Stevenson’s assessment of an ads merits, it’s almost impossible to read one of his columns and not come away feeling like you’ve gained some insight into the world of advertising.

My favorite nugget of knowledge from Stevenson’s column? The fact that the copywriter for Bud Light’s “Ted Ferguson, Bud Light Daredevil” campaign is also its star. Ted Ferguson brings hope to copywriters everywhere.